Who We Are
This website, https://dmei.org/, is operated by Dean McGee Eye Institute.
What Personal Data We Collect and Why We Collect It
Like most websites, the https://dmei.org/ website gathers traffic patterns, site-usage, and other aggregated data. This data is used to evaluate visitor preferences and website effectiveness. This aggregate data does NOT individually identify you.
This website is directed to adults at least 18 years old. When a user discloses personal information on this website, the user is representing that he or she is an adult.
You have the option of submitting personal information while visiting https://dmei.org/. If you choose to provide it, Dean McGee Eye Institute collects this personal information. Personal information identifies or can be used to identify an individual. For example, it includes a name, home address, telephone number, and/or email address.
If you request information about Dean McGee Eye Institute products or services through the online form or via an email sent to Dean McGee Eye Institute we will collect your name, contact information, and any other information you provided. You can choose whether you want to receive regular Dean McGee Eye Institute -related updates and offers.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
If you leave a comment on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded Content from Other Websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
https://dmei.org/ website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
Dean McGee Eye Institute uses Google Analytics features including:
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- DoubleClick Platform integrations
- Google Analytics Demographics and Interest Reporting
Dean McGee Eye Institute uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium and keyword used to visit this website. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google Ads, and Remarketing.
Dean McGee Eye Institute and other third-party vendors, including Google, use first-party cookies such as the Google Analytics cookie and third-party cookies such as the DoubleClick cookie together to inform, optimize, and serve ads based on visitor’s past visits to our website.
Dean McGee Eye Institute uses remarketing with Google Ads (see below) and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.
How Long We Retain Your Data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What Rights You Have Over Your Data
At your request, we will provide you with an opportunity to access and if necessary, correct the personal information that you submitted via the online form and that is stored in our database. To make a request, please e-mail us at DMEI-Development@dmei.org. We reserve the right to confirm the identity of the requester and limit the frequency of an individual’s requests.
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
How Is the Personal Information That Is Collected Used or Shared?
We may use your personal information for various purposes. We may use your personal information to analyze the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs.
Unless you have informed us you do not wish to receive updates related to https://dmei.org/, we may also use your personal information to email or hard-copy mail such information. At any time, you can decide to decline further updates from us by sending an e-mail to DMEI-Development@dmei.org with “UNSUBSCRIBE” in the subject line or by clicking unsubscribe on the email directly.
We do not sell or rent any of the personal information that you disclose to us to third parties. However, in certain instances, we may share your personal information with our affiliates, franchisees, agents, and lenders. You can opt-out at any time of direct marketing by emailing DMEI-Development@dmei.org.
We do not share or authorize third parties who are not affiliated with https://dmei.org/ to make independent use of your information for their own purposes, such as for direct marketing.
We may disclose information to law enforcement agencies or others if we are legally required to do so. In addition, certain statutory authorizations may allow us to disclose personal information in emergency situations.
In conjunction with due diligence for or completion of a merger, reorganization, or sale to a third party of our company or a major portion of its assets, we may disclose, transfer, or sell the personal information collected through our website. Although we do not currently anticipate such an event, changes to our privacy practices may result.
Visitor comments may be checked through an automated spam detection service.
This Website Uses Google Ads
What Is Retargeting?
The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example, if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, https://dmei.org/ Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. https://dmei.org/ Personalized Retargeting Platform works when an advertiser places our tag on his website. The tag embeds a third-party cookie on the browser of users visiting the site. Using Real Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site. Each advertiser using the https://dmei.org/ service is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.
How Can I Remove Myself from Being Retargeted?
https://dmei.org/ makes removing our tracking cookie easy for any user who wishes to do so. Users that don’t want to see https://dmei.org/ Personalized Ads should simply email us at DMEI-Development@dmei.org.
Security of Personal Information
We have technology measures to protect any personal information you submit from misuse and loss, such as firewalls and password-protected areas using established industry standards. These measures are also designed to protect personal information from unauthorized access, modification, and disclosure Dean McGee Eye Institute. However, no data protection measures are entirely foolproof when data is transmitted and stored over the Internet.
Any questions regarding this policy may be addressed to DMEI-Development@dmei.org.